An Omani logistics company found $200K in hidden revenue in one session

A regional logistics company in Muscat had been collecting shipment, route, and customer data for three years. Their team ran weekly Excel reports but felt they were 'looking at the past, not planning the future.'

In a 45-minute Deep Dive session, we reviewed their data structure and identified two pricing anomalies — routes where they were consistently undercharging relative to cost and market rates — and one route optimisation opportunity where vehicle utilisation was 30% below benchmark.

The session produced a prioritised roadmap with three specific actions. The pricing correction alone was projected to add $200K annually. No new software. No IT project. Just clarity on what the data was already saying.